Ok, you’ve got your story. You know what you want to say – but how do you get someone to listen? And how do you find people who are likely to be interested? Good PR is not just about developing your story, but effectively communicating that story to the right audience. There are many online tools today that make this possible, if you know where to look. Do your research, understand your audience, and develop relationships… that’s the secret to good PR.

About Rachel Bremer

Rachel is European Communications Manager for Twitter. She recently joined Twitter after almost 10 years at Sparkpr, where she oversaw European operations based out of London. As the agency’s senior leader in Europe, Rachel was responsible for steadily growing Sparkpr’s client base and service offerings, extending the agency’s global footprint and ensuring that the offices share the same cultural and service philosophy.

Rachel’s background spans the spectrum of strategic public relations services, including media relations, messaging, social media, marketing, event planning, and crisis communications and she has directed a number of high profile public relations campaigns for companies including Skype, NVIDIA, Blue Nile, The Economist, and the venture capital firm Advanced Technology Ventures (ATV).