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Welcome To The Future

A social media roundtable featuring Etsy, TOMS, Bitly, Holstee and YOU!



Moderated by Dave Brown (Etsy) featuring Caitlin Coble (TOMS), Matt LeMay (Bitly), David Radparvar (Holstee) and Charles Festa.


Topics:
Social media for solo entrepreneurs.
Social media for social good.
Making sense of social analytics.
Building community, best practices.
Your questions. Tweet using #helloetsy

We’ll close the session with each panelist offering five creative tips, websites, apps or resources. There’s no doubt you’ll leave inspired and ready to make your ideas happen. Have a social media question for our panel? Ask in the comments below or send a tweet using #helloetsy

About Dave, Matt, Caitlin & David


Dave Brown – Etsy
As Etsy’s Social Media Specialist, Dave Brown set the tone and maintains the voice of Etsy’s 1.4 Million Twitter followers and 475,000 Facebook fans. His global social media strategy focuses on content that is engaging, creative, positive and authentic. Outside of Etsy, Dave’s an author, blogger, community organizer, record label owner and lives by the motto, “Love your work. Work your love.”



Matt LeMay – Bit.ly
Matt LeMay is the platform manager at bit.ly, where he works with publishers and marketers to get the most out of bit.ly’s realtime analytics. Matt is also senior contributor to music website Pitchfork, and the author of a book about singer-songwriter Elliott Smith.



Caitlin Coble – TOMS
Caitlin Coble is the social media manager at TOMS, the One for One shoe and eyewear company based in Southern California. With every TOMS product you purchase, TOMS will help a person in need. Caitlin has been with TOMS as they’ve grown from less than 30 employees and minimal social media presence 3.5 years ago, to a global, passionate movement. She has traveled with TOMS to give new shoes to children in need in South Africa and is inspired daily at the stories the TOMS community shares! In addition to chasing the social media dream, Caitlin enjoys baking, jam making, and a nice bourbon cocktail. 



David Radparvar – Holstee
Dave Radparvar is Co-founder and Designer at Holstee, a sustainably focused lifestyle brand. By designing and curating with a conscience, Holstee offers a place for mindful shoppers to find meaningful products. David lives to learn, and is a firm believer that life is about the people we meet and the things we create with them. When he is not designing and dreaming at Holstee you may spot Dave skateboarding around New York, sweating it up at yoga, or making and eating lots of hummus.


Charles Festa
Former Community Manager at Threadless.com, managing a global artist community and spending nearly 8 years with the company.  Current Professor at Tribeca Flashpoint Academy, teaching an adult education program based on marketing and social media. When not teaching, he is creating videos, ideas, and and whatever it is a client’s little heart desires.

Comments and Questions

  1. erin

    is it really necessary to do both twitter and facebook? i have a facebook page now which i’m active on about every other day. having both seems redundant- some people think twitter is more important. what to do? i don’t want to spend so much time on the computer.

  2. Lana Hicks

    As a small (very small) business owner, I find I struggle gaining exposure in the world wide social media frenzy; I want to increase the number of visitors to my website (and ultimately my shop) but wrangling them in is the hardest part. Because I am a small business owner, inevitably my business and personal social media sites are conjoined; I want to post about what interests me, but at the same time gain followers and ‘likes’ – ultimately I feel like a drop of sand in the Sahara; how do I stand out and gain followers?

  3. Marianne Kennerley

    My creative projects need to have a facebook and twitter outlet. Should they have their own entities or should they be attached to my personal accounts. Any advice on managing the separate projects, so that I am not logging in and out constantly?

  4. Lotte & Philip

    Thank you so much for yesterdays presentation! We summarize: Shrek effect, Cooking and 7inch Vinyls, Pumkins falling off the roof and cars going through boxes, grind coffe to relax and just write a nice story! O’stickt is Thanks again Lotte & Philip

  5. anna.

    Where can i find the favorite websites the speakers presented?

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