Tools for the new market: images talk and shops pop
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A market is not only about making money. It is about creating a relationship between the buyer and the maker. Often times this relationship leans on the story that the maker is able to tell about his or her product. The story, and the way it is told, creates the context of consumption. This talk shows concrete examples on how small producers have creatively combined services like Etsy, SoundCloud,ThingLink, and WordPress to tell their story in a new way.
About Ulla Engeström
