If you are running a website it is vital to define the goal(s) of your site. What are you trying to achieve? Once you have identified the goal(s) of your site, you can start tracking the performance of your site with Web Analytics tools like Google Analytics. Web Analytics tools can help you figure out what visitors come to your site for, if they are able to do what they came to do, and what the key problem areas of your site are. In this session, we’ll show you

• how to set up a free Google Analytics account and measure the performance of your site
• how Google Analytics can help you understand your visitors
• how to identify issues and boost your online revenue

About Jos Meijerhof

Jos Meijerhof has been with Google since 2006. After spending the first two years in the European Headquarters in Dublin working on Search Quality and Webmaster communication for the Dutch Market, he moved to Hamburg in 2008. In his current role as a Conversion Specialist, he helps Advertisers identifying the optimization potential on their websites, delivers internal and external training and workshops, and spreads the ‘Conversion message’ at industry events. Web Analytics data plays a key role in his day-to-day job. Jos holds two Master Degrees from the University of Groningen.