Google’s advertising solutions – and how they can benefit small and medium-sized businesses
Small and medium-sized businesses face unique challenges. Their owners often enough don’t have the time to constantly monitor their advertising campaigns. Every Euro spent on advertising needs to provide a ROI; especially on small-scale budgets. Google’s advertising solutions are capable of providing quick insights on how well the chosen advertising goals are met, and how to optimize running campaigns further. This session will focus on how Search Advertising with Google AdWords works in general, which unique ad formats Google has to offer and how these can be used best for SMB’s local advertisement. It will also include a look at Google’s free local products such as Google Maps and Places.
About Dominik Osterholt
Great atrclie, thank you again for writing.