Branding on a Shoestring
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Want to create a brand that sticks, but don’t have big-budget spend or resources? Lisa Rodwell, VP of Marketing and Product at MOO.COM, will take you through small companies that have been clever in creating a strong brand. Whether you’re just starting out or are looking to take your company in a new direction, join us to discuss tips and techniques to make the most of your brand – on a shoestring.
About Lisa Rodwell
Her career started in Canada at Procter & Gamble, and she’s since worked for for Ogilvy & Mather in Toronto, Prague and London for global brands such as IBM, American Express and Motorola. Returning to her native Canada, Lisa became a Marketing Director for eBay and was put in charge of increasing member trading activity.
At Yahoo!, Lisa oversaw the team responsible for identifying the company’s key target audiences, making sure that the website offered them exactly what they needed.
Lisa sees how real people use the internet, and understands the things that delight and frustrate them. Her knowledge is a huge asset to MOO, where her focus is on driving revenue and growth while building a lovable brand. MOO is a new kind of printing Business. It’s an online stationer helping creative professionals stand out in an over-crowded world. It’s perfect for artists and creatives, who need to show and share their work. MOO prints Business Cards, MiniCards (half-sized Business Cards), Postcards and Stickers and more.
Lisa loves musicals and isn’t ashamed to say so.