Wisdom of Friends – Facebook for Entrepreneurs
With over 500M users worldwide, Facebook is transforming how we shop. From the world’s largest retailers to new and innovative startups, companies are starting to build deep social commerce experiences using the Facebook platform. These organizations are tapping into the word of mouth at scale that Facebook offers and developing personalized retail propositions.
In this presentation, Gavin Sathianathan, a Strategic Partner Manager in Facebook’s London office, will offer some insight into how to tap into the “wisdom of friends”. The talk will touch both on the strategic changes retailers will need to make, and also on the products and analytics that Facebook currently offers across a retailer’s presence on Facebook, and off-Facebook through a retailer’s website and mobile presence.
About Gavin Sathianathan
Prior to joining Facebook, Gavin was Head of Business Development at Endemol, where he led its efforts in the social gaming, online video and mobile apps space. Gavin started his career at Bain and Company, where he led engagements with clients in the Retail and Private Equity practices and was also a member of the founding team of the Bain India office. Gavin also has been part of a number of technology start-ups in the UK and the US.
Gavin holds a degree in Chemical Engineering from Imperial College, London and Ecole Nationale Supérieure, Pau and an MBA from Harvard Business School. He acts as an advisor to several start-ups and is passionate about entrepreneurship in Europe.