Portland OR
Date
Saturday, September 17, 2011
9:30am to 6pm
Location
Pacific Northwest College of Art Swigert
Commons 1241 NW Johnson St
Portland, OR 97209
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9:00 am – 10:00 am – Check in, registration and book binding
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10:00 am – 10:30 am – Welcome
Etsy Support Team Lead, Noah Stitelman and I Heart Art: Portland
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10:30 am – 11:20 am – Session One Workshops
Jack Joyce – Success Spotlight – Rouge Brewery
Andrea Mansfield (@brandandbloom) – Tasty Branding
Isaac Watson (@ibwatson) – DIY Websites
- Rosalee Rester – Reframing Your Competition
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11:30 am – 12:30 pm – Keynote Address:
Intentional Growth: How small is big and how big is small?Duane Sorenson (@stumptowncoffee) and Rebecca Pearcy (@QueenBeeInc) discuss the difference in growth models of their respective businesses—Stumptown Coffee and Queen Bee Creations—illustrating that different businesses have different needs. Moderated by Diane Gilleland (@SisterDiane), the conversation explores why some business owners find success in expansion while others find success in restraint, and highlights the importance of thinking strategically about creative endeavors.
*This talk will be livestreamed via Etsy’s online labs -
12:30 pm – 1:20 pm – Lunch
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1:30 pm – 2:20 pm – Session Two Workshops
Susan Beal (@westcoastcrafty) – The Business of Writing
Jennifer Coleman – Toxics of the Trade
Luna Jaffe (@lunajaffe) – Money Rocks, Smart Finances for Creatives
Kim Werker (@kpwerker) – Looking at the Ugly Side of Business
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2:30 pm – 3:20 pm – Stream of Hello Etsy content from Berlin via the online labs
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3:30 pm – 4:00 pm – Break, mixer
Join us for tea and treats, meet your fellow conference-goers, talk about what you’ve learned, network a little, or finish making your own program. Meet Etsy Support Team Lead, Noah Stitelman and bring your questions about Etsy! He will be on hand during to answer any questions about our recent changes, listing policies etc. Or come chat with our dedicated local team of Etsy sellers, PDX Etsy, and find ways you can be involved! Have financial questions? Outright will be on hand to answer your bookkeeping questions and how to measure your business success!
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4:00 pm – 4:50 pm – Session Three Workshops
Jackie B. Peterson – Better, Smarter, Richer
Betsy Cross & Will Cervarich – Bloom where you are planted
Alicia Nagel (@AliciaNagelCrtv) – Brand Visioning Collage
Amanda McCloskey – Customer Service Excellence
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5:00 pm – 5:20 pm – Local Living Economies – BALLE
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5:30 pm – 6:00 pm – Wrap up by I Heart Art: Portland
Speaker Bios
Rebecca Pearcy (@QueenBeeInc) started her company, Queen Bee Creations, as a one-woman show working out of her bedroom. Since then she has expanded to include Chickpea Baby and Rebecca Pearcy Textiles in her family of product lines. All of the company’s bags, accessories, and housewares are hand made in Portland, OR.
Duane Sorenson (@stumptowncoffee) spent years in pursuit of the best quality coffee, which has revolutionized the coffee business and grown into the Stumptown Coffee empire. With numerous coffee shop locations, Sorenson spends considerable time visiting farms in person and is willing to pay high prices for coffee he deems worthy—occasionally three or four times fair trade prices – to turn out an exceptional cup of coffee. He has offered atypical perks to his employees such as paying for a compilation album to be produced of their various bands and hiring a full-time on-staff massage therapist. To continue taking his business to the next level Sorenson has recently taken on an investor, but he is still very much in charge of the company.
Diane Gilleland (@SisterDiane) runs the popular craft podcast and blog, CraftyPod.com, which is devoted to making things. Diane ran the Portland, OR Chapter of the Church of Craft where she was known as Sister Diane. This name has stuck and today she’s still know as Sister Diane to many. In addition to being “married to crafts” she is also well versed in social media, blogging and marketing and teaches online classes and has Ebooks on these subjects. She has written the book Kanzashi in Bloom: 20 Simple Fold-and-Sew Projects to Wear and Give. In her spare time, which is hard to believe that she has any, she makes craft videos on her site, CraftyPod featuring herself and her various creative passions.
Thank you so much to PDX Etsy for volunteering to help make Hello Etsy a vibrant, fun and friendly representation of our wonderful community.You can find out more about this local Etsy Team here.
I Heart Art: Portland’s mission is to support, educate and advocate for Portland’s vibrant community of makers by offering professional development workshops, networking opportunities, resources and community-building activities founded upon a dedication to accessible, open-source information and collaborative engagement.
Committed to the advancement of craft since 1937, Museum of Contemporary Craft in partnership with Pacific Northwest College of Art is one of Oregon’s oldest cultural institutions. Centrally located in Portland’s Pearl District, the Museum is nationally acclaimed for its curatorial program and is a vibrant center for investigation and dialogue, expanding the definition of craft and the way audiences experience it. www.MuseumofContemporaryCraft.org.
Since its founding in 1909, Pacific Northwest College of Art (PNCA) has become a leader in innovative educational programs that connect students to a global perspective in the visual arts and design. In addition to its nine Bachelor of Fine Arts degrees, PNCA offers graduate education with an MFA in Visual Studies, a Low-Residency MFA in Visual Studies and an MFA in Collaborative Design, as well as an MFA in Applied Craft and Design developed in collaboration with the Oregon College of Art and Craft.
Download the Portland Press Release here